Reduced price on shopper s guide advertising for radio advertisers The Federal Trade Commission recently…
71 F.T.C. 1726 · Mar. 28, 1967 · Digest No. 118
source volume section (71 F.T.C. 1726)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 118. Reduced price on shopper s guide advertising for radio advertisers The Federal Trade Commission recently advised a radio station that it might properly give reduced advertising rates in a printed shopper s guide which it plans to publish to those advertisers buying radio time at regular station rates. The Commission was informed that radio advertisers would not be required to buy shopper s guide space, and that shopper guide space could be purchased at regular shopper s guide rates by those not buying radio time.
Three other radio stations and two newspapers are available to advertisers within the market area in question. (File No. 673 7071 , released Mar. 28, 1967.
ADVISORY OPINION DIGESTS 1729