Retailer s advertising of "reward" approved
70 F.T.C. 1882 · Oct. 31, 1966 · Digest No. 99
source volume section (70 F.T.C. 1882)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 99. Retailer s advertising of "reward" approved. The Commission recently advised a retailer of mobile homes and house trailers that he might properly advertise a 3100. reward" to be paid to anyone referring a purchasing prospective customer provided such offer was a bona fide offer implemented in good faith. In the Commission s view, such advertis81nent , awould amount to the offering of a finder s fee or, perhaps commission on a sale.
The Commission pointed out that the prospective purchaser the purchasermight himself claim the "reward. " In such case, must realistica11y benefi in the amount of S100. (File No. 673 7022, released Oct. 31 , 1966.