Advertised satisfaction guarantee
Topics: Advertising
70 F.T.C. 1866 · Aug. 12, 1966 · Digest No. 81
source volume section (70 F.T.C. 1866)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 81. Advertised satisfaction guarantee. In an advisory opinion announced today the Federal Tl"de Commission gave qualified approval to the proposal by a marketer of a facial cream to advertise a "10 day trial" satisfaction guarantee.
Its approval, the Commission said is based upon the assumption that there are no material limitations or conditions whatsoever attached to the guarantee. If there are any such conditions 01' limitations , they must be disclosed. (File No. 653 7002 released Aug. 12, 1966.