Clearance given for use of pseudonym for doctor s real name on radio programs
69 F.T.C. 1239 · June 28, 1966 · Digest No. 68
source volume section (69 F.T.C. 1239)
Text is machine-OCR of the printed volume and may contain errors. Advisory opinions are the Commission's views on proposed conduct, not binding orders.
No. 68. Clearance given for use of pseudonym for doctor s real name on radio programs.
The Federa1 Trade Commission has issued an advisory opinion that it would not obj ect to the use of a pseudonym in lieu of the doctor s rea1 name on radio programs under the fol1owing circumstances. The requesting party proposes to produce two radio feature programs offering medical advice to be written and supervised by licensed physicians whose ethics prohibit the use of their real names. Both programs wil be sponsored commercial1y but the commercials wil be separated distinctly and clearly from the medical advice being given, and there wil be no endorsement express or implied, of the product by the doctor. (File No. 643 7035, released June 28, 1966.